Also, it is easy to use and creates less waste when used which is likely to create opportunities for the market. The liquid detergent works well in cold, dry, and hot water. In a cold water setting, using them may require extra laundry time, thus leaving stains on clothes with bits of undissolved detergent. In a cold-water environment, some powder will not dissolve, most notably in high-efficiency (HE) washers. Powder laundry detergent is finicky with water temperature. Increasing Demand for Liquid Laundry Detergent is Boosting Market Growth Request a Free sample to learn more about this report. Though there is no proper evidence regarding transmission of virus through cloth the lockdown and stay-at-home compliance has set clear boundaries between home and outer world but also significantly increased the concern of carrying contaminants home from outside. Due to the breakout of COVID-19 consumers are increasingly concerned regarding the trapping of microscopic contaminants and pathogens in clothes and other fabrics. The rapidly expanding household care industry is one of the factors driving the demand for cleaning products. Increasing emphasis on health and safety is driving demand for laundry products that protect from germs and diseases, kill germs effectively, and clean clothes effortlessly. Increasing infection rate of the COVID-19 pandemic is a matter of concern. This is the result of strong attraction of soil to the tissue, low penetration, and adsorption of surfactant molecules to soil and tissue interface.ĬOVID-19 Pandemic to Surge Demand for Laundry Liquid Detergents. It comprises one or more surfactants formulated with other components to improve detergence, where soil removal is difficult. For optimal efficiency, a mixture of anionic and non-ionic surfactants is widely used. Most of the liquid laundry detergent formula is based on surfactants that extract and clean soil from the fabric. Laundry detergents come in a variety of products including powder, tablets, liquids, gel, and other forms. Laundry detergent is a product that contains surfactants and other ingredients, and is used in the process of cleaning fabrics. The sudden incline in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over. The market is projected to grow from USD 22.24 billion in 2021 to USD 32.99 billion in 2028 at a CAGR of 5.8% during the 2021-2028 period. Based on our analysis, the global market exhibited a growth of 5.85% in 2020. The global impact of COVID-19 has been unprecedented, with the product witnessing a positive demand across all regions amid the pandemic. The global liquid laundry detergent market size was USD 21.02 billion in 2020.
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